WCAMS (West Coast Amateur Musicians Society), a BC-based organization runs an annual summer music camp for adults and families. In 2015 a fundraising campaign was launched to build an Endowment Fund to fund the Scholarship and Bursary program in perpetuity. The campaign video shows a sampling of the camp, and uses graphics to explain the financial model, and concludes with a request to support the campaign.
P.S. The campaign was more than successful, raising almost 25% more than its target!